Enterprise GTM Advisory
France · UK · EMEA · Middle East · Africa

Go-to-Market &
Enterprise Sales Execution
for Startups Scaling Internationally

Operator-led GTM advisory for SaaS companies scaling across EMEA, France, the UK, the Middle East and Africa. We speak your market — in French, English and Arabic.

No pitch. Just results. Matched to your stage French · English · Arabic
Book a Free Strategy Call → See How We Work

No pitch. Just a focused conversation.

Operators from
OracleMicrosoftSalesforce SAPAnaplanServiceMaxGE Digital

The Series A→B GTM Scaling Playbook

The exact framework we use to help SaaS founders build their first enterprise GTM engine. 12 pages of actionable strategy.

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THE SCALING PAINS WE SOLVE

Every Growth Stage Has a Different GTM Challenge

We specialize in solving the critical, stage-specific bottlenecks that block your next phase of growth.

↗

Systemizing for Series A

You've found product-market fit, but the founder-led sales model is breaking. Every deal still needs you personally. You can't scale what you can't replicate.

SOUND FAMILIAR?
  • Sales cycle depends entirely on the founder
  • No repeatable playbook or ICP definition
  • Inconsistent messaging across the team
  • Series B investors asking for proven scalability
OUR SOLUTION

We build your first true GTM engine — ICP definition, sales playbook, team structure, and the processes that let you step back without revenue stalling.

EXPECTED OUTCOME

Secure your Series B with a proven, repeatable GTM motion.

Discuss Your Series A Challenge →
⚡

Optimizing for Series B

You're scaling, but inefficiently. CAC is creeping up, win rates are inconsistent, and your playbooks aren't translating to new segments or markets.

SOUND FAMILIAR?
  • Rising CAC with flat or declining win rates
  • Playbooks working in one segment but not others
  • Sales team executing inconsistently
  • Board pressure to improve unit economics before next raise
OUR SOLUTION

We optimize your existing GTM engine — fixing the specific processes, playbooks, and team behaviours creating inefficiency and capping your growth.

EXPECTED OUTCOME

Lower CAC, higher win rates, and a sales team that executes consistently across all segments.

Discuss Your Series B Challenge →
🌐

Expanding for Series C+

You need to execute a complex market expansion — EMEA, Enterprise, or a new product line — without breaking your core business. The stakes are too high to experiment.

SOUND FAMILIAR?
  • EMEA or international expansion stalling
  • Enterprise segment requiring a different GTM motion
  • New product launch cannibalizing existing revenue
  • Board pressure to de-risk major strategic bets
OUR SOLUTION

We provide matched operators who have already opened your target market — embedding directly as fractional leadership to execute the expansion with certainty.

EXPECTED OUTCOME

De-risked market entry with proven operators who've done it before.

Discuss Your Series C+ Challenge →
PROVEN RESULTS

Real Companies. Measurable Outcomes.

Enterprise 🌍 Middle East
ICT Services / Government Energy

An established ICT services provider needed to secure a strategic deal with a utility business operating under the Ministry of Energy — a regulated government buyer with complex multi-stakeholder procurement, compliance requirements, and sovereign-level approval governance far beyond a standard commercial sale.

6-Figure
Deal Value
Secured
Government
Utility Sector
Buyer
Ministry
of Energy
Regulated
Series A 🇸🇦 KSA 🇦🇪 UAE
SaaS / Technology Platform

A SaaS technology platform had zero revenue and zero presence in Saudi Arabia — no local references, no network, no path to a first close. Simultaneously, they needed to break into an entirely new vertical in the UAE. Two high-stakes bets with no proof points in either market.

First Logo
Deal closed
in KSA
New Vertical
Entered
in UAE
2 Markets
Activated
simultaneously
Scale-Up 🌍 Middle East 🌐 Multi-Market
FinTech

A UAE-headquartered FinTech company operating across the US, Europe, the Middle East, and India had stalled commercial momentum despite a strong product. They needed to land enterprise logos across multiple geographies and convert pipeline into sustained sales revenue growth.

+20%
Sales Revenue
Growth
2 Logos
Enterprise wins
across geographies
New Country
First GCC
market entry
Enterprise 🇦🇪 UAE 🏛️ Sovereign Portfolio
Supply Chain Software

A supply chain software scale-up needed to close a major deal within one of the UAE's largest sovereign investment portfolios — a buyer with layered governance structures, sovereign procurement requirements, and multi-stakeholder approval cycles that have no equivalent in standard enterprise sales.

ADQ Portfolio
Sovereign
ecosystem deal
Strategic
Enterprise logo
secured
UAE
Major sovereign-
adjacent win
Scale-Up 🇫🇷 France Enterprise
SaaS / Enterprise Software

A US-based scale-up was engaged with one of France's largest utility and environmental services groups — but faced a serious risk: the customer was pushing to renegotiate the existing contract, threatening significant margin erosion. The goal was to defend existing margin while simultaneously advancing an add-on, navigating French enterprise procurement culture from the inside.

Margin
Renegotiation
risk neutralised
Add-On
Upsell secured
alongside
France
Enterprise procurement
navigated
Ready to build your own success story? →
OUR SERVICES

Four Ways We Accelerate Your GTM

BUILD THE ENGINE BEFORE YOU FUEL IT.
🎯

Enterprise GTM Strategy

We structure your enterprise sales motion from the ground up — ICP definition, account strategy, competitive positioning, and the playbook that makes your team autonomous. Designed for Series A/B preparation.

  • ICP & TAM analysis
  • Enterprise sales playbook
  • Competitive positioning framework
  • Series A/B readiness assessment
Build Your GTM Strategy →
WE CLOSE DEALS, NOT JUST ADVISE ON THEM.
🤝

Enterprise Sales Execution

Hands-on support across your most critical deals — deal strategy, executive alignment, procurement navigation, and closing. We work as an extension of your team, not as observers.

  • Deal strategy & coaching
  • Executive stakeholder mapping
  • Procurement navigation
  • Win/loss analysis & iteration
Accelerate Your Pipeline →
SENIOR LEADERSHIP WITHOUT THE FULL-TIME COST.
👥

Fractional Sales Leadership

Acting as your fractional Sales Director or GTM Lead — strategic direction and operational execution at the exact moment you need it, without a 12-month commitment.

  • Weekly leadership cadence
  • Team coaching & development
  • OKR & forecasting frameworks
  • Hiring & onboarding support
Get Fractional Leadership →
OPEN NEW MARKETS WITH OPERATORS WHO'VE DONE IT.
🌍

International Expansion

Market entry and scale across Europe, the UK, and the Middle East. We match you with advisors who have literally opened your target market — eliminating the costly trial-and-error of expansion.

  • Market entry strategy
  • Local partner ecosystem
  • Regulatory & cultural navigation
  • First 90-day execution plan
Plan Your Expansion →
FROM ENGAGEMENT TO RESULTS

What Every Engagement Delivers

Every BA-GTM engagement produces both tangible deliverables and measurable business outcomes — not slide decks that gather dust.

STRATEGIC DELIVERABLES
  • 01Prioritised 90-Day GTM Action Plan
  • 02Validated ICP & Buyer Personas
  • 03Competitive Positioning & Messaging Framework
  • 04Sales Playbook & Stage-Gate Process
  • 05Hiring Scorecards & Compensation Plans
  • 06Investor Narrative & Board-Level Metrics Dashboard
BUSINESS OUTCOMES YOU CAN MEASURE
  • →Clarity & a confident roadmap for the next quarter
  • →Higher-quality pipeline & improved lead conversion
  • →Shorter sales cycles & increased win rates
  • →Predictable forecasting & scalable team performance
  • →Faster AE ramp time & better retention
  • →Stronger investor confidence & fundraising readiness
HOW PARTNERSHIP WORKS

From First Call to Scalable Revenue Engine

We are not a traditional consulting firm. We work hands-on with outcome-driven engagements.

01
Week 1

Diagnose & Match

Deep-dive into your challenge — stage, market, team, and ambition. We match you with the collective member whose direct experience mirrors your exact situation.

02
Week 2–3

Strategic Alignment

Your matched advisor audits your GTM motion, identifies critical bottlenecks, and co-creates a precise 90-day execution plan with clear milestones.

03
Month 1–3

Build & Execute

We embed directly into your team — building playbooks, coaching your people, leading critical deals. Not advisory from a distance. Hands-on partnership.

04
Month 3+

Scale & Systematize

Every process documented, team self-sufficient, GTM engine runs independently. We make ourselves unnecessary — leaving you a machine, not a dependency.

ABOUT BA-GTM ADVISORY

Our Founding Partner

Poli Ba's career is a roadmap through enterprise technology at scale — from large-scale IT architecture to opening new markets across the Middle East and Europe.

Poli Ba — Founding Partner, BA-GTM Advisory
Poli Ba
Founding Partner · BA-GTM Advisory
🇫🇷 French  ·  🇬🇧 English  ·  🇸🇦 Arabic
Connect on LinkedIn
Oracle
Enterprise Architecture & Procurement
Microsoft
Large-Scale IT Solutions
ServiceMax
Startup to Acquisition, Middle East Opening
Anaplan
New Territory Establishment

This journey consistently revealed the critical bottleneck for ambitious companies: a costly disconnect between the strategic plan conceived in the boardroom and the practical execution required in the field.

Our operators are French, English, and Arabic-speaking, with on-the-ground experience across France, Belgium, Luxembourg, Switzerland, the UK, Italy, Spain, Africa, and the Middle East. We don't advise on markets we haven't personally operated in.

"Scalable growth is not delivered by a playbook, but by a translator — a leader who has navigated complex procurement, built teams from zero, and opened new markets, and can convert high-level vision into the specific plays that frontline teams execute."

— Poli Ba, Founder
THE COLLECTIVE

A Curated Network of
GTM Operators

BA-GTM Advisory is not a solo practice. We are a curated collective of former enterprise GTM operators, each bringing complementary expertise in specific markets, verticals, and growth stages. When you engage us, we assemble the right team for your specific situation.

ADVISOR SPECIALTIES
Enterprise Sales Leadership Product-Led Growth Pricing Strategy EMEA Market Entry Middle East Expansion Series A/B Transitions Fractional CRO Channel & Partner Strategy
OUR ASSOCIATE MODEL

Matched Operators,
Not Generic Consultants

Every advisor in our collective brings specific battle scars — in your technology vertical, target market, or critical growth stage. We don't assign the nearest available consultant. We match you with the operator who has already navigated your specific hurdle, ensuring faster results and de-risked outcomes.

Start the Matching Process →
FREE RESOURCES

Actionable GTM Intelligence, No Strings Attached

Practical frameworks and tools built from real enterprise GTM experience. Download free, implement immediately.

MOST POPULAR
📖
PLAYBOOK12 pages

The Series A→B GTM Scaling Playbook

The exact framework for building your first enterprise GTM engine — ICP definition, sales playbook structure, team design, and forecasting.

Thank you — we'll send it within 24 hours. ✓
☑
CHECKLIST63 points

International Expansion Readiness Checklist

The 63-point checklist we use before any EMEA or Middle East market entry. Covers legal, cultural, partner, and GTM readiness.

Thank you — we'll send it within 24 hours. ✓
📊
REPORT8 pages

Enterprise Sales Metrics Benchmarks

Industry benchmarks for win rates, sales cycles, CAC, and pipeline coverage across Series A, B, and C+ SaaS companies.

Thank you — we'll send it within 24 hours. ✓
FREQUENTLY ASKED QUESTIONS

Everything You Need to Make a Decision

How is BA-GTM Advisory different from a traditional consulting firm?
+
Traditional consulting firms deliver strategy decks and leave. We embed directly into your team as operators — coaching your people, leading deals, and building the systems. Every advisor we match you with has personally navigated your specific challenge in your specific market.
How do you match us with the right advisor?
+
We start with a deep-dive discovery call to understand your stage, market, vertical, team, and the specific bottleneck you're trying to break through. We then match you with the collective member whose direct experience most precisely mirrors your situation. You'll meet your matched advisor before committing to any engagement.
What does the GTM Foundation Audit include?
+
A 4-week intensive diagnostic covering ICP & messaging review, sales process & pipeline audit, competitive positioning analysis, and deep-dive interviews with your founders and team. Final deliverable: a prioritized 90-day action plan.
Do you work with companies outside EMEA?
+
Our primary expertise is EMEA, UK, and Middle East market entry and scale. We regularly work with US-headquartered SaaS companies expanding into Europe or the Middle East, and with European companies scaling across the continent.
What is the minimum engagement length?
+
The GTM Foundation Audit is 4 weeks. Fractional GTM Leadership is a minimum 3-month engagement. Strategic Projects are scoped individually. Every engagement has a defined scope and success criteria from day one — no open-ended retainers.
What stage of company do you typically work with?
+
We work with venture-backed SaaS companies from Series A through Series C+ and beyond. Series A: building the first repeatable GTM engine. Series B: optimization and new segments. Series C+: de-risking major bets like EMEA expansion or enterprise segment entry.
WHAT TO EXPECT

What Happens on Your Free Strategy Call

No pitch. No generic advice. A focused 30-minute conversation with a founding partner — here is exactly what we cover.

1

Meet a Founding Partner

You'll connect directly with a founding partner — not a sales representative — to discuss your vision, your current GTM challenges, and where you want to be in 12 months.

2

Explore Collective Fit

We map your current needs against our network's specialties to identify the exact advisor and engagement model for your situation — stage, market, and challenge.

3

Leave with a Clear Path

You'll leave with a clear understanding of next steps — whether a diagnostic audit, a matched advisor, or a specific project. No ambiguity, no pressure.

All conversations are confidential. A founding partner responds within 24 hours on business days.

Schedule Your Free Strategy Call →
GET STARTED

Your Next Phase of Growth
Starts with One Call

No pitch. No generic frameworks. A focused 30-minute diagnosis with a founding partner who's navigated your exact challenge.

Book Your Free Strategy Call → Download Free Resources

OR SEND A QUICK MESSAGE

Message received ✓

A founding partner will respond within 24 hours on business days.

All conversations are confidential. A founding partner responds within 24 hours on business days.